I’m a creative leader (who always enjoys getting stuck in).

 

I began my career as a motion lover, building a portfolio across a wide mix of animated, keyframe-nudging projects. Over time my curiosity shifted from how things move to why creative even works at all...

 

These days I spend as much time thinking about audience insight and strategy as I do about the craft itself - trying to find the idea that makes creative really land (with a healthy dose of maverick thinking thrown in too of course), and guiding creative teams to bring them to life.

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At Two Circles, I’ve been fortunate to apply that approach to some of the biggest names in sport, from Wimbledon to the Premier League via Team GB.

 

More recently my focus has turned to “Future Fans”: exploring how creative storytelling can spark a genuine, lasting love of sport in the next generation.

 

Creative, for kids in particular, is my passion.